Clan of Mako - Print design and story driven branding strategy
Clan of Mako is a print design and story driven branding strategy personal project. The graphic illustrations portray Mako as wonderful place of effective print makers of t-shirts. It gets customer to explore the art and react to the detail. The doodles is intended to convey the message of how Mako is all about creating screen print t shirts and deliver them to businesses without sacrificing quality. The mural below can be designed for vinyl prints for delivery trucks, billboards and banners.
discovery and execution
From this personal project, I wanted to deliver an illustration focused solution. Explorations leads to people asking questions about subjects. I want to help the business to get their customer become active and engage with them. So in response I made this Clan of Mako market place. It is filled with market stalls, shops, print technology and fast print team.
In addition, I created a novel that simply tells the audience a story of a character needing a screen quality style t-shirt using his phone. The comic can be use for promotion banners at markets and networking events.