EXTREME MUSIC AND SKATE PRINT and merchandise MARKETING
Illustration design work focusing on delivering marketing material for local shops specialising in selling music, skateboards and shoes. There are a total of 4 comic and cartoon-style illustrations posters that act as decoration and promotional merch.
Discovery and planning
In an age of cheap international sales, I wanted the designs to make the idea of buying Uk Skateboards, sound systems and t shirts feel fulfilling. I designed the posters to function as t-shirts for staff members to wear. T-shirts presenting brands uniquely helps people to remember brands and associate the illustrations with the shop. With that in mind I focused in making designs is designed with larger format prints like store front A1 posters.
Style and execution
I designed a logo that portrays this extreme music and skate ships as energetic and fulfilling. I played around circular shapes and human faces to deliver the right message. I was inspired by high quality music headphones that I have seen in indie shops. I want to focus on promoting the store being as a bold and exciting place. As for execution, I inserted designed style headphones being worn by an inviting mascot. I designed the mascot to have characteristics associated with skaters to convey the correct mood and meaning .
This chibi style logo is my speciality. I think the best logos succeed in creating reactions if you can sell it as a t shirt. You can market your name through t -shirts and posters . Word by mouth is a great method of spreading the message. I have experience of that working as a marketing strategy. The posters and logos are all designed with print marketing in mind.
