Branding is one area of design I feel the most passionate about. The Loki project represents my ability to combine themes and typography to craft emotional illustrations for brands. The style is inspired vintage typography and logos at the local barbers.
Note: I know cheddar is spelled incorrectly. I thought the misspelling allows the packaging to have charm.
Note: I originally planned for the cheddar branding to have a misspelling to allow the package have charm. My idea for all three designs was to create something ironic and strange to make the brand feel fresh and engaging.