For this self-initiated infographic project, I wanted to craft a set of illustrations that focus on informing people about famous pubs and where they are. I chose 4 famous movies based in England to make this idea useful for a potential travel company aiming to get tourist to discover and experience England's film culture.
When I started working on the sketches, I tried to conceptualising some stereotypical pub logos. Once I knew that this was not the direction, I leaned towards the vintage cartoon logos area of design. When this idea was fleshed out, I knew this was the great creative direction.
Once I knew I was on the right track, I moved everything into Adobe Illustrator to vectorize and iterate on the idea. The biggest thing that I have learned is that the first ideas are never the final ideas.