I believe my ability to understand the branding enabled the work to look very professional to the staff of Blue Bird. With the collaboration of the marketing executive, George Duffy, I designed a minimalistic menu containing accurate information. I collaborated with the team to ensure the ingredients were correct. I regularly received constructive criticism to improve the designs.
I worked with the marketing team to redevelop the wholesale guide. The number of changes was massive so I focus the majority of the time designing the new booklet. I communicated with marketing and wholesale team to get the correct assets, e.g. images and text, to start making the changes.