How did you arrive at this creative direction?
Rocky Roark's stickers are fantastic to look at. So I thought to create interesting posters about current cultures. To make this a challenge, I explored my interests of watching Max Fleischer's cartoons and reading cartoon graphic novels to create something original. I incorporated Fleischer's bendy arms/legs with Roark's bright colors and Steve Simpson's dynamic textures to craft something compelling.
Why those three cultures?
There were a lot of options. But the research about the goth, hipster and punk cultures somehow allowed me to generate fun and wacky ideas. These wacky ideas made the creative direction interesting. There were occasions where I had to experiment with quotes, themes, and type to discover new ideas. For me, this project was very fun, which increased my passion for illustrations.