1. Why should people commission you to work?
Two things. I always treat my customers as top priority. I use software e.g. Slack, that allows me to provide a status update on the beat.
I have an extensive graphic design background through studying a 3-year degree. This experience helps me to create suitable artwork/graphics with the medium in mind.
Both my work and degree experience has allowed me craft design solutions that focus on delivering flexible, detailed, sometimes minimalistic, professional and quirky visuals. Both personal and commercial work focuses on one key thing: Bring your content/work to life through styles and narrative.
2.Who was your first client?
Carousel has been great for me for many years. I designed a leaflet for the Brighton Marathon when I was 19/20 years old. One tip for new illustrators, doing something free at the beginning may lead to greatness.
3.Why did you want to become a freelance illustrator?
It came from a confidence booster. Ray Welton from Welton's Brewery chose my American Graffiti Pale Ale pitch and had me design the package for the limited edition drink. This validated the idea of being a diverse artist on a freelance basis. However, I am still open to collaborating with design studios.
4. What is the most important part of the project?
Listening to the client through conversations. Briefs are ok but I would prefer a direct conversation with the client on a daily basis. I can get accurate info from the client rather than assuming the possible design problem. It is great to talk about non-design issues e.g. favorite hobbies, to generally get to know the client.
Listening to their needs helps me understand their problems, concerns and the goals of the project. I remember talking to Ray directly about he why likes the American Graffiti film. Just listening to his story helped me to design something that reflected his vision.
5. What is your goal for this year?
Last year's goal was to get an internship or work experience to get a better understanding of how to freelance. Since it is over, I really want to expand my line of work, continue being passionate about the work and develop as a successful freelance illustrator who brings ideas to life.
6. What is your process and tools for your project
After I read the brief multiple times, I just doodle until I get a solid creative direction.
With the software, I use Illustrator to help me to adjust image sizes and stuff. As for the tools, vector hero brushes are fantastic for clean, semi-rough and comic style line art. They have really improved my work
Posca pens are great for drawing on wall, windows and other places. Just shake and draw.
7. Any improvements?
Good question. As humans, we are not perfect. My weakness is calligraphy. However, I have recently learned the basic principles for calligraphy through You Tube. Learning the craft motivated me to apply quirky fonts to personal projects. Addressing this weakness enabled me to explore this craft and use it to tackle design issues
8. What software do you use to create illustrations?
Adobe CC and Affinity