AeroClimb Explorations visual communication
AeroClimb Explorations is a personal digital art project featuring whimsical characters designed to convey the creative and professional ethos of the AeroClimb rock climbing team. The rabbit and penguin embody the essence of the start-up, promising secure yet exhilarating rock climbing adventures.
The illustrations are built for various digital platforms, including website content, blogs, mobile site, and digital application.
Tone of voice and style
The design's minimalism lends versatility, enabling the characters to seamlessly transition into merchandise, promotional art, and digital novels, effectively promoting rock climbing safety to both young children and adults.
The characters' comical nature adds a playful touch, ensuring the visual communication feels engaging rather than lecturing, fostering a more relatable and enjoyable experience.